A working proposalPrepared for Matt Willig · August 2026

Two Super Bowls. Forty-six screen credits. A named role in 2026's biggest franchise film. And mattwillig.com has never been registered.

This is a working proposal, not a brochure. Before writing a word of it, we did what every casting office and every convention organizer does now: we looked you up — on Google, on IMDb, on the platforms where the people who book and hire talent actually go. Here's what we found, and exactly what we'd do about it.

What we found

First — how we got here

You don't know us, so here's the honest version. We're a Dallas studio that builds visibility infrastructure for working talent. This August, while tracking the casting activity around The Mandalorian and Grogu, your name kept surfacing — the red carpet coverage, the reveal pieces, the fan sites asking who plays Hogsbreth. Then we noticed your first-ever convention appearance was Rebel Scum Con III, three weeks ago, in Frisco — practically our backyard. So we checked for your website. Instead of sending you a cold pitch that says "we build websites," we did the full workup we'd do for a paying client — and put it on this page. Everything on it comes from public, verifiable coverage of your career, checked twice. If any detail is wrong, that's exactly the problem we're describing — tell us and we'll show you how we fix it at the source.

Your résumé is remarkable and your visibility doesn't come close to it. Fourteen NFL seasons at offensive tackle — a ring from Super Bowl XXXIV with the 2000 Rams, a second trip four years later with the Panthers. Then a second career most people never get one of: 46 screen credits since 2006, across nearly every franchise that matters — the Coen Brothers' The Ballad of Buster Scruggs, Marvel's Agents of S.H.I.E.L.D., DC's Birds of Prey, André the Giant in Young Rock, and now a named role in The Mandalorian and Grogu. And this August, at a Frisco convention, twenty years into the acting career, you signed your first autograph as a working actor.

46screen credits, 2006–2026 — Marvel, DC, Star Wars, and the Coens

14NFL seasons at offensive tackle

2Super Bowls — one ring, from Super Bowl XXXIV

0domains ever registered in your name

7,404Instagram followers — light for the résumé. That's headroom, not a failure.

Exhibit A — checked August 26, 2026

Your IMDb page doesn't list an official website, because there isn't one. We checked it the way a casting assistant or a convention organizer would — we searched every version of your name. Not expired-and-parked: all four are unregistered. Today, anyone in the world could claim any of them before you do.

mattwillig.com / .net / .org / matthewwillig.com → NXDOMAIN · registry lookup: 404 — not registered (×4)

Meanwhile your own press reads like a quiz. The Charlotte Observer's write-up on Young Rock ran under the shape of the question fans actually type: who plays André the Giant — a formerly obscure Panther. That's the pattern across your coverage — you're the answer, not the author. Search “who plays Hogsbreth” right now and the internet answers confidently, on pages you don't own and don't get paid from. The gap between what you've earned and what people can find is the whole problem. It's also a very fixable one.

One engine, three doors

Below are three complete, working drafts of your site — clickable, built from your verified credits, press, and career record before you'd paid us a dime. They're not sketches, and you're not being asked to buy three websites. Here's how they work:

Pick the one that feels like you. Its design becomes your site; the best ideas from the other two fold into the final build. Nothing is wasted.
Every door ships no matter which look you choose. Three different kinds of people are ready to book you this year — casting offices riding the franchise wave, the search engines and AI assistants everyone asks first, and the fans and organizers who just found out you do conventions. Each gets its own entrance.
All three entrances end at the same place: your booking funnel, which rings your phone.

Door 1 · Casting & industry

The Casting Door

The imposing-character type isn't a type anymore — it's a franchise requirement. Marvel, DC, and Star Wars are all actively casting for size, and 2026 just put you in the biggest one of them: a named role in The Mandalorian and Grogu. You've already proven the range — from a Coen Brothers set to André the Giant to voicing Spider-Man and Legend of Korra games. The type is the franchise, and the franchise is having a moment right now.

We build the reel page and credit-and-press kit the way casting offices actually consume them, and time the push to the Mandalorian & Grogu press cycle while it's still running. Whoever's fielding your calls — yourself or a rep — this becomes the link that does the selling for them.

Draft A — "The Giant" The marquee: imposing-type legend, credits billed big — Marvel to DC to the Coens. See it live →

Door 2 · Google & AI assistants

The Signal Door

Right now your story is told as a trivia answer — “who plays Hogsbreth,” answered on pages you don't own and don't get paid from. That's not a search problem, it's an ownership problem. A hub that's actually yours — structured identity markup, a consistent bio everywhere, the missing links added to the Wikidata entity that already exists for you — becomes the page search engines and AI assistants pull from first, because it's the most complete, most current, most citable one. When someone asks an assistant who plays Hogsbreth, or who else has been in a Coen Brothers film and an Avengers show, the answer should link to you.

Draft B — "Two Fields" Fourteen NFL seasons and forty-six screen credits, on one editorial timeline. See it live →

Door 3 · The fan economy

The Circuit Door

Rebel Scum Con III, three weeks ago in Frisco, was your first-ever convention appearance — twenty years into the acting career, twenty-six years after the ring. That's not a gap, it's an on-ramp: the autograph-and-photo circuit is brand new to you, and it monetizes immediately, in a way nothing else on this page does. Cameo doesn't have you yet either, despite Marvel, DC, and Star Wars credits sitting right there.

A booking/appearance page — the dates you're keeping, the rate, the request form — turns the convention circuit from something that happened to you once into a business you run.

Draft C — "The Table" Conventions, autographs, Cameo, bookings — the fan economy, run like a business. See it live →

III

The first 90 days

Reclaim your groundmattwillig.com registered in your name before anyone else gets ideas, and the new site live on it — reel, credits, press, booking funnel, full search- and AI-readable markup.
Own your nameThe Wikidata entity that already exists for you gets the missing links added — official site, verified socials, sourced credits — and one consistent bio, byte for byte, everywhere your name appears.
Arm the casting laneReel and credit-and-press kit built in the format casting offices want, pushed while the Mandalorian & Grogu press cycle is still running and the imposing-type calls are live.
Open the fan-economy laneA booking/appearance page for conventions, autographs, and Cameo — so Rebel Scum Con isn't a one-off, it's the first date on a calendar.
Restart the pressYour coverage has always been shaped like a trivia answer. That becomes an actual profile — pitched now, while “who plays Hogsbreth” is still a live search.

When you say yes — exactly what happens

A $500 deposit from a page you found in your inbox is a real ask, so here is precisely what it sets in motion — day by day, account by account. No mystery, no “we'll figure it out later.”

Same day — you get a person, not a receiptDeposit confirmation from Stripe (Ni Biashara LLC, Dallas), plus a direct email and phone call from Craig to schedule Working Session #1. We're local — video or a call, your choice.
Day 1–3 — Working Session #1 (about 60 minutes)Three things happen on this call: we register mattwillig.com together — your registrar account, your card (about $20/yr), your name on the record; you confirm the credit list (which to lead with, how the Young Rock promotion should be phrased, the Super Bowl record); and you pick your direction from the three drafts.
Week 1–2 — we build, you keep living your lifeSite built on your chosen direction; reel and photo galleries assembled from what you send us; the credit-and-press kit and the booking/appearance page drafted for your sign-off. Expect one short check-in, not homework.
Day 10–14 — Working Session #2 (about 45 minutes)You review the finished site. Together, on one call, we create the accounts that make it findable — each one under your own email, with us on screen-share, never holding your passwords. The table below lists every account, so there are no surprises.
Day 14–21 — launchSite live on your domain, Instagram bio link updated, balance due ($1,000). The press pitch goes out and the monthly service starts — first scorecard 30 days later.

Account	Who creates it · whose name
mattwillig.com (domain)	Created together in Session #1 — your registrar login, your card, ~$20/yr
Cloudflare (hosting — free tier)	Created together in Session #2 — your email, your login
Google Business Profile (Artist)	Created together in Session #2 — under your Google account
Bing Webmaster Tools	Created together in Session #2 — this is what gets you cited by ChatGPT and other assistants
Wikidata entity enrichment	We add the missing links to your existing record — it's a public record, like IMDb; no login of yours needed
YouTube channel (reel mirror)	Created together in Session #2 — under your Google account
Your existing accounts — IMDb, Instagram, X	We never touch the logins. You update your Instagram bio link with us on the phone; everything else stays exactly as it is

Total accounts you'll own at the end: six. Total passwords we hold: zero. We work through delegated access you can revoke any day.

What we need from you

From you	Why
Confirm the credit list & how you want the details told (the Young Rock promotion, the Super Bowl record, the Mandalorian role)	Different write-ups about you disagree on the details. We only publish what you confirm is true.
Reel footage you have, or one afternoon to assemble it	The reel is the product casting buys.
Your convention & appearance calendar as it fills in	The booking page is only as good as what's on it.
About two hours a week	Sets, conventions, and appearances stay yours. Everything else is ours.

You own everything. No lock-in.

You spent 14 seasons signing contracts other people wrote. So here's our structure, on principle:

Asset	Whose name it's in
mattwillig.com — and any other domain	Yours — registered to you, from day one
Hosting (Cloudflare)	Your account. The site runs free-tier — it stays up even if you never pay anyone another dollar
Business & artist profiles	Created under your logins, your email
The site itself — code, design, content	Yours outright on delivery

We work through delegated access you can revoke any day. If we part ways, everything keeps working — nothing to migrate, no hostage files. Cancel the service any month; what's built stays yours.

VII

Investment — every dollar mapped to a deliverable

The Foundation

$1,500 one-time · $500 to begin, balance at launch

Your site — custom-designed and hand-built, live on mattwillig.com, registered to you
Reel page + credit-and-press kit — downloadable résumé, credits, photos, in casting-office format
The invisible layer — identity markup, Google + Bing indexing, pages AI assistants can actually read and cite
The booking/appearance page — conventions, autographs, Cameo, a request form wired to your calendar
Booking funnel wired straight to your phone and email
Every profile you already have — IMDb, Instagram, X — finally pointing at one home

Begin today — pay the $500 deposit

The $500 books Working Session #1 within three days, locks your direction, and gets your domain registered — in your name — on that first call. Paid by card through Stripe to Ni Biashara LLC, Dallas. Balance only at launch, only if we deliver.

The Visibility Service — ongoing, cancel any month

$300/mo

What a publicist's retainer starts at $3,000 a month for, scoped to what actually moves bookings:

Every month: your newest credits and press wired into the site and profiles the week they land; AI-assistant answer checks — what ChatGPT, Google, and Perplexity say when someone asks who plays Hogsbreth, or who you are — logged and corrected; the Wikidata and citation record kept current.

Every season: the opportunity map refreshed — casting calls in the imposing-type lane, upcoming conventions, franchise press cycles — delivered as a one-page brief.

And a one-page scorecard each month: search impressions on your name, answer checks, what changed. You'll never wonder what you're paying for.

Distribution — optional add-on

$200/mo · month-to-month

Your 7,404 Instagram followers are real, and light for a résumé like yours — that's headroom, not a problem. Every set day, convention appearance, and premiere can also land on YouTube, Facebook, X, and beyond — formatted natively for each, on a steady cadence. No ad spend. Your work is the advertising; we give the audience it creates somewhere to grow.

Your first quarter, all-in: $2,400. One convention weekend at your rate, a handful of Cameo requests, or one day-rate on set covers it — and everything it builds stays yours.

Rather talk to a human first? Good instinct.

We wouldn't send $500 to strangers off one web page either. So take the smaller step: 30 minutes with Craig, video or phone, no pitch beyond what's on this page. Pick any open slot on the calendar — or email twe@nibiashara.biz / call (945) 408-3226; it's answered in Dallas.

Book 30 minutes with Craig

This pricing is held for 21 days. One honest note on urgency: your name's domain is unregistered and available to anyone. Whatever you decide about us, register mattwillig.com this week.

Fourteen seasons you protected the quarterback's blind side. Twenty years since, you built a second career nobody had to hand you. The people ready to book you next deserve a name that answers when they come looking.

Craig

Owner & Operator, Ni Biashara LLC · Dallas, Texas

nibiashara.biz LinkedIn twe@nibiashara.biz (945) 408-3226